top of page

Counterfactual Thinking and the Science of M&V

A series of lessons that shifts the focus and clarifies the goals of M&V

Framing M&V for an evolving world

Structuring an M&V Class with Counterfactuals as the Foundation

 

This approach is unconventional but powerful. If students first grasp the conceptual and philosophical weight of counterfactuals, they’ll have a stronger appreciation for their role in Measurement & Verification (M&V) and energy management. The key is to ground counterfactual thinking in psychology and spirituality, then transition into the analytical and observational tools required for rigorous M&V.

 

 

Class Structure: “Counterfactual Thinking & The Science of M&V”

 

Goal:

• Establish counterfactual reasoning as a fundamental cognitive tool (not just a technical requirement).

• Connect counterfactuals to decision-making, faith, and uncertainty in human experience.

• Equip students with the right analytical & observational tools to apply M&V effectively.

 

 

Module 1: Counterfactuals—The Mind’s Baseline Model

 

“All human judgment is counterfactual. Without a baseline, there is no meaning.”

 

🔹 Lesson 1.1: Counterfactual Thinking in Psychology

• The brain is a prediction engine: How humans simulate alternate realities to make decisions.

• Examples:

• What if I had left earlier? (Hindsight bias)

• What if I had chosen a different job? (Regret & decision-making)

• Link to behavioral economics (Kahneman, Tversky).

• Activity: Thought experiment—students reflect on a past decision and analyze their own counterfactual thinking.

 

🔹 Lesson 1.2: Counterfactuals in Spirituality & Faith

• Many religious and philosophical traditions rely on counterfactuals:

• Christianity: “What would Jesus do?” → A moral counterfactual.

• Buddhism: “If desire were removed, would suffering cease?” → A mental experiment.

• Stoicism: Negative visualization as a tool for resilience.

• Discussion: Can counterfactual thinking strengthen faith or challenge it?

• Takeaway: M&V is a modern, structured way to engage in the same kind of reasoning humans have used for millennia.

 

 

Module 2: Counterfactuals as a Scientific Tool

 

“We do not measure energy savings; we infer them. And inference requires a baseline that does not exist.”

 

🔹 Lesson 2.1: The Role of Counterfactuals in Science & Policy

• Climate models, medicine (clinical trials), and economic forecasting all rely on hypothetical scenarios.

• Why causality matters in M&V:

• Correlation ≠ Causation

• Understanding treatment effects

• Case Study: Energy efficiency vs. the Jevons Paradox—how savings depend on counterfactual scenarios.

 

🔹 Lesson 2.2: The Foundations of M&V

• Basic equation: Savings = Baseline – Reporting Period Usage

• Why M&V is not just measurement but a method of inference

• The Problem of the Missing Counterfactual → The need for good models, adjustments, and judgment.

• Activity: Students predict their own energy use next month → then compare actual vs. expected.

 

 

Module 3: The Art & Science of Observation

 

“Your data is only as good as your ability to observe the system correctly.”

 

🔹 Lesson 3.1: What Makes a ‘Good’ Counterfactual?

• Stability, comparability, and statistical validity.

• The three failure modes:

• Overfitting: Building a model too specific to past conditions.

• Underfitting: Ignoring relevant factors.

• Misattribution: Assigning savings to the wrong cause.

• Exercise: Have students analyze different baselines and identify the strongest one.

 

🔹 Lesson 3.2: Bayesian Thinking & Confidence in M&V

• Why uncertainty is inevitable and how to quantify it.

• The role of confidence intervals & probability.

• Activity: Have students estimate savings from a simple dataset—then compare with Bayesian inference.

 

 

Module 4: Practical Application & Final Project

 

“M&V is not about numbers—it’s about designing a story that holds up to scrutiny.”

 

🔹 Lesson 4.1: Designing an M&V Plan

• Choosing Measurement Boundaries

• Selecting the right variables

• Understanding adjustments and normalization

 

🔹 Lesson 4.2: Real-World Applications & Common Pitfalls

• Case Studies:

• A well-executed M&V project.

• A failure case (e.g., bad baseline assumptions leading to overestimated savings).

• Group Exercise: Students critique an M&V report and identify errors.

 

🔹 Final Project: Build an M&V Plan

• Each student or team develops an M&V plan for a hypothetical or real-world case.

• They must justify their counterfactual selection, adjustments, and methodology.

• Presentations with peer & instructor feedback.

 

 

Why This Structure Works

 

✅ Begins with deep, universal concepts (counterfactual thinking in psychology & spirituality).

✅ Connects counterfactuals to scientific reasoning & energy policy.

✅ Transitions into practical M&V methods without losing the philosophical grounding.

✅ Uses hands-on exercises so students internalize the ideas through experience.

✅ Ends with a real-world application, ensuring they can use the knowledge professionally.

 

This course won’t just teach students how to do M&V—it will teach them why M&V exists in the first place and how it ties into a much larger cognitive and societal framework.

​

Counterfactual Designs ©2024

bottom of page